The business of Real Estate can be challenging as the pressure is on to constantly connect buyers and sellers, and ultimately close sales. It can be even more work than it should be if you don’t have a sales process in place. A sales process is a system that you have set up help to automate your lead generation activities.
This process gives your potential clients a path to follow that puts them in contact with you and allows you to collect their information. However, creating a sales process may be a new way of thinking for some in the real estate niche.
Your Real Estate Sales Process
- Landing Page with an Optin Form
- A Lead Magnet (more about this later)
- An Email Client & Autoresponder
Real Estate Lead Generation
But, what about other types of local business? While an urgent haircut may be in order, customers looking for services like this may be shopping around. Potential customers are checking out your GMB listing and reviews if you are ranking in the 3-pack, then clicking onto your website. At this point, your website becomes your sales person. So, my next question is: How well trained is your sales person?
Typical Real Estate Website Layout
So, let’s first take a look at the layout of a typical local business website. Not every local site will look like this, but many will have a similar form or structure.
This is a basic layout used by many local businesses. It has the company logo and phone number at the top, a standard navigation bar with a dropdown for services and blog posts, About Us and a Contact page.
The main body of the site, above the fold, usually talks about the current real estate listings and why a potential customer should choose their company over a competitor.
A map of the business location, and possibly driving directions, is usually found at the bottom of the page.
On the right side of the website, you will sometimes find a sidebar. A sidebar is basically a designated area where you could place widgets displaying different items that you would like your web visitors to view. An example would be a coupon for a product or service that the business is offering, or possibly some sort of discount or deal. There may also be a list of the most recent blog posts and/or resources.
Let’s Look Again At Your Website
After looking at a basic real estate website layout, what are the pros and cons of this structure?
- Phone number is highly visible and allows customers to call immediately
- Logo shows an attempt at branding and authority
- Contact page provides company transparency
- The Main body “About your business” gives company a chance to sell themselves
- No CTA (Call to Action) Potential clients must be told what to do
- No clear direction. Web visitors could easily wonder to a blog post and exit
- Too many distractions. Web visitors could lose interest and go to the competition
- No opt-in form or offer enticing potential customers to enter email before leaving site
OK, Let’s Remember the Purpose of the Website
Your website allows you to establish your brand and it also allows you to fill it with pages of relevant local niche content that will help the website as well as your GMB listing to rank organically. It is an important part of your online presence. But, let’s focus on our niche, Real Estate.
How to Get Real Estate Leads
To get real estate leads you should set up a sales process that enables you to attract people who are either real estate buyers or real estate sellers and gather their information. You would want to get their name and email address at least, also getting the phone number would be a benefit.
Real Estate Lead Magnets
You might want to offer something (a lead magnet) to them in exchange for their information. Some ideas for real estate lead magnets would be as follows:
- Free Home Evaluation
- Real Estate Market Report
- Home Buying Guide
- Home Sellers Guide
This process is is called list building and it is designed to build an ongoing list of real estate prospects. Remember, some people will be ready to buy or sell now, but some may not be ready until later. When you have a list of prospects, you can keep in touch with them, nurture them with offers and be there for them when they become ready.
How to Generate Real Estate Leads
The best way to streamline the real estate lead generation process is through the use of a sales funnel. A sales funnel is an excellent way to automate the lead generation process and the funnel can be as simple or as multi-level as you would like it to be.
What is a Sales Funnel?
A sales funnel is a targeted path taking the visitor on a one way journey with a CTA to generate a lead, make a sale or at least capture the visitors contact information to build a targeted prospect list.
Lead Generation For Real Estate Agents
A basic real estate sales funnel would look something like this.
An optin form asking: How Would You Like A Free Home Evaluation on Your Pittsburgh Home?
Enter your name and email and phone
The next step after they enter their information would ask them to enter their home address
Then the real estate agent could contact them with the free home evaluation
Real Estate Lead Has Been Generated
This is the most basic sales funnel, but also very effective. Through simple automation you are able to generate leads.
Real Estate Sales Funnel Example
Below are some FREE Real Estate Sales Funnels that you may download. They were built on ClickFunnels and you can try them out for free. If you have a ClickFunnels account, just simply download them directly into your account for free. If you don’t have a ClickFunnels account, you can start a 14 day Free trial by clicking the share funnel link and filling in your information. Or you can click here to start your Free Trial.
ClickFunnels Real Estate Templates
Here are the real estate templates. Simply click the download link for each sales funnel template to receive your free sales funnel.
Best Sales Funnel Builder
I’ve tried almost every funnel builder and I have not found a better software than ClickFunnels. ClickFunnels is designed to be used by non-techies and has an easy-to-use platform enabling you to build a professional looking funnel in no time.
What is ClickFunnels?
ClickFunnels is an online software tool that you can use to promote, sell and deliver products and services. The software works great for real estate services. ClickFunnels for real estate makes it so easy to build sales funnels, landing pages, squeeze pages and membership sites.
ClickFunnels For Real Estate
ClickFunnels offers a 14 Day Free Trial. If you’re serious about increasing your conversions, a real estate sales funnel is the ultimate way to step up your game.