Creating Geo-Targeted Suburb Pages When setting up your website for [...]
Penguin 4.0 & Possum began happening at the beginning of September 2016 and seemed to be targeting the local search results. Specifically affecting listings in the local 3 pack.
This article is a refresher on some of Google's major algorithm updates and changes over the past few years as they continue to try and clean up their index of poor quality sites and spam content. While improving the quality of the websites on their index as well as the user experience.